Research: Typography/Practitioners

Stefan Sagmeister

I researched Stefan Sagmeister to give me a better idea of how typography can be used in different ways.

Stefan Sagmeister is a graphic designer and typographer who is recognized for his unorthodox designs that question the designer’s role in society (AIGA,2015).

Sagmeister_DreamsHaveNoMeaning_640

Sagmeister, S. (2008) My dreams have no meaning, [Online]. Available at: http://www.aiga.org/medalist-stefan-sagmeister/ %5BAccessed 7 November 2015]

  • Environmental art.
  • Looking and researching type in different ways- Installations.
  • Type rendered in this way shows how sound could be portrayed through letters.
  • Sizing of letters  could be considered for my project as sizing of letters = volume.

METAPHORIC LETTERING

1671117-slide-ideas-in-graphic-design-76

Sagmeister, S. (2004) Trying to Look Good Limits My Life , [Online]. Available at: http://www.fastcodesign.com/1671117/9-big-ideas-that-changed-the-face-of-graphic-design#5 %5BAccessed 7 November 2015]

  • This is a project about Sagmeister’s life’ (trying to look good limits his  life) by Stefan Sagmeister, 2004.
  • Its a typographic project ‘20 things I have learned in his life so far’.
  • Environmental art.
  • Experimental.
 4 5 3 2
Sagmeister, S and Walsh, J.  series of beautiful campaign images for luxury departmental store Aizone  , [Online]. Available at:  http://designtaxi.com/news/355646/Typography-The-Human-Body-Come-Together-To-Create-Gorgeous-Photographs/[Accessed 7 November 2015]
  • Creative director Stefan Sagmeister and designer Jessica Walsh has created a series of beautiful campaign images for luxury departmental store Aizone in which the models’ bodies are paired with striking typography.
  • Rendered in stark black and white, the campaign messages are painted directly onto the human forms, in some cases, creating a strong impression on the viewer.
  • Installations.
  • Experimental.
  • Type used in different ways.
  • Sagmeister’s work has helped me to experiment more with type.
sagmeister
 Sagmeister, S. (2008) Urban play , [Online]. Available at: http://www.thinkingforaliving.org/topics/curated?filter=monthnum:9,year:2008 [Accessed 7 November 2015]
  • Stefan Segmeister created this public art installation in an Amsterdam square. It is a typographic expression of a statement “Obsessions make my life worse and my work better”. It is  made up of 250,000 Euro coins covering 300 square meters. It was created in 2008 as a  part of Droog Event 2: Urban play.
  • Visually appealing.
  • Installation.
  • Playful.Screen Shot 2015-11-07 at 20.50.14
Sagmeister, S. Having guts always works out for me , [Online]. Available at: http://archives.rockpaperink.com/content/article.php?id=285 %5BAccessed 7 November 2015]
  • Experimental.
  • Sagmeister spent most of his career designing album covers for a lot of different music artists. Some of these include Aerosmith, The Rolling Stones and David Byrne.
  • Sagmeister’s work has helped me be more experimental with my work by using different type, arranging type in different ways and to be more playful with type.
Jessica Walsh
6 (1)
Walsh, J. Typography Spotlight [Online]. Available at:http://adcglobal.org/typography-spotlight-jessica-walsh/ [Accessed 7 November 2015]
 Jessica Walsh is a Graphic Designer and Illustrator, who is known for her hand drawn type and installations of type. She is a partner at design studio, Sagmeister & Walsh
  • Hand drawn type-Experimental.
  • Sizing of letters = volume
  • Weight of letters = volume.
  • Bright.
  • background colour makes type stand out.

 

7ed9de22905683.5631a35ba996f.jpg Walsh, J. Aizone-FW14-SS14 [Online]. Available at:https://www.behance.net/gallery/22905683/Aizone-FW14-SS15 [Accessed 7 November 2015]

  • Experimental type.
  • Stands out.
  •  Brush stroke lettering.
  • Walsh’s work has helped me be more experimental with my work by using different type, arranging type in different ways and to be more playful with type.
Adam Katz
tumblr_mw5qcj8vcc1qz7sw8o1_540
Katz, A. All of my good ideas are battles [Online]. Available at: http://creativesomething.net/post/66782343454/all-of-my-good-ideas-are-battles-1500-plastic [Accessed 7 November 2015]
  • Adam Katz is a designer who created typography. This piece was created by painted red elegant typography on a window front in New York City.
  •  painted red typography
  •  Experimental.
  • Too detailed.
  • The type is difficult to read, as its too detailed.
  • His work does not directly relate to sound, it has help me to consider that my work should be legible, clear and more experimental with how the words are hand rendered.
Advertisements
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s