Paula Scher

Untitled

Scher, P. (1998) The world . [Online]. Available at: http://www.paulaschermaps.com/ [Accessed 7 November 2015]

  • Painted type on maps.
  • Experimental.
  • Shows different directions.
  • Some of the type is not very legible.

Screen Shot 2015-12-12 at 10.47.48

Scher, P. (1994) The Diva Dismissed. [Online]. Available at: http://www.moma.org/collection/works/8837?locale=en %5BAccessed 7 November 2015]

  • Scher’s groundbreaking identity and graphic campaign for The Public Theater in New York set a new bar for typography in the 1990s.
  • Using unorthodox spacing, mixing font weights, and employing uncommon and historic typefaces.
  • Expressive.
  • Stands out.
  • Distinctive.
  • Appealing.
  • The words all being shouted -words coming out of the mouth.
  • Words in different directions.
  • Different sizing = Volume.
  • Her work is not directly related to type, as her work also includes images to help show sound aswell.

Screen Shot 2015-12-12 at 10.47.55

Scher, P. (1995) Bring in ‘Da Noise Bring in ‘Da funk. [Online]. Available at: http://www.moma.org/collection/works/8838?locale=en [Accessed 7 November 2015]

  • Different sizes of lettering = volume
  • Different weights of lettering = volume.
  • Images and type together to help show sound.
  • Poster designs
  • Public theatre.

Screen Shot 2015-11-03 at 13.51.10

Scher, P. Public Theater. [Online]. Available at: https://www.ted.com/talks/paula_scher_gets_serious?language=en %5BAccessed 7 November 2015]

  • Public Theater  posters.
  • Different sizes of words.
  • Visual hierarchy- some words stand out more than others.
  • Words in different directions.
  • No negative space.

Screen Shot 2015-11-03 at 13.48.14

Scher, P. Metamorphosis. [Online]. Available at: https://www.ted.com/talks/paula_scher_gets_serious?language=en %5BAccessed 7 November 2015].

  • Different sizing of Lettering =volume-sounds
  • Spacing could also show sound.
  • Different directions of showing type could also show sound.
  • Emphasising words in a different colour could show sound.
  • Experimental different ways of rendering type digitally.
  • Good use of space.

Screen Shot 2015-11-03 at 14.24.58

Screen Shot 2015-11-03 at 14.25.10

Scher, P. new jersey performing arts center exterior graphics. [Online]. Available at: https://www.ted.com/talks/paula_scher_gets_serious?language=en %5BAccessed 7 November 2015].

  • Installation.
  • Hand drawn type on installation.
  • Type in different directions.
  • Scher has to consider spacing between letters and sizing to go with the shape of the building.
  • Stands out.
  • Distinctive.

Untitled

Scher, P. (1979) Best of Jazz. [Online]. Available at: http://www.moma.org/collection/works/189144?locale=en [Accessed 29 October 2015]

  • Does not directly relate to sound
  • Digital type
  • Different directions of type = sound
  • Different sizing of letters= volume of sound.
  • Colours can emphasis words to show volume of sound.
  • I will need to consider the layout and composition of how the words will be on a page- consider spacing.
  • Scher’s work has helped me with considering how the type could be composed on a page and how different sizing of lettering can show volume.

 

 

Advertisements
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s