Concept: Project Proposal form



Name: Pratiksha Pritti Gorania


Stage: PG Diploma (Concept)


Date & Draft Version: 2/11/2015


  1. Working Title: How can hand rendered type reflect sounds of speech?


1b. Dissertation Working Title: In consideration of its relationship to your field of practice.



  1. Rationale for the project proposed: Provide a concise, logical rationale for the project, 200 words.


The aim of my project is to show how sounds of speech can be reflected through typography by altering the characteristics of letterforms. To do this I will explore the characteristics of letters and research accents and dialects in Staffordshire, to show how words are pronounced differently and to get better understanding of accents and typography can be combined. I will look into dialogues and everyday speeches and then render letterforms to illustrate the voice. I will design and render the letters with the speech through editing the weight, size, colour, spacing between letters referred to as kerning, and line spacing called leading. I want to explore more live speeches rather than existing speeches to make my work more contemporary. The reason behind why I am doing this project is to find out how rendering and hand drawing type can show sounds of speech.

This will help visual communication by showing how to use hand drawn type and sound together. The combination of both of these will show people how the sounds can match the type and how it can be emphasised.

Designers such as Sam Winston, Paul Elliman, Ed Fella and Ann Bessemans that have worked in this field have looked at typography in different ways. Paul Elliman has used human voice and typography based on found objects. His work is referred to as audio signage. The purpose of my work is to combine the typographic characteristics along with oral language/voice in a static print design format and look more closely at oral language and typographic characteristics.

  1. Audience: Describe the audience that the project is aimed at. Ask yourself, who will benefit from the process or outcome of the project proposed, whose needs will you meet, who are you communicating with, who are you seeking to persuade or inform?

To stimulate and show sound to the reader through letterforms. This project will be aimed for people in Staffordshire.



  1. Theoretical Framework: Summarise the theoretical framework of your practice enquiry.


I will base the theoretical area of my project on Jacque Derrida’s theory of speech and writing. I will have to understand the conventions between speech and writing. I will also need to conduct research into spoken language especially the areas that I’m interested in which are inflections and intonations. Derrida was well known for developing the strategy called ‘deconstruction’ which claims that text undermines the meaning, and that words have no meaning. He believed that the deconstruction theory shows the two oppositions that are dominant ways of thinking such as speech and writing. Derrida uses the term grammatology to define the study of writing. Derrida believed that words had no meaning but multiple meanings and that speech also reflect words by showing the inflections.


  1. Methodology: Set out the visual methodology you will employ in researching the question you have set yourself. Construct a time-based structure for your visual research and practice.
  • I will approach this project by experimenting and rendering letterforms using painted brush strokes and drawing letterforms, as well as, using digital methods to refine the words.
  • Explore and research the intonation, accents, dialects and slang language used in Staffordshire.
  • The two terms that I am interested in the most are inflection and intonation.
  • I will Research into inflection and intonation.
  • Explore characteristics of letterforms. Research more into typography and it’s characteristics such as; weight (bold/light/italic), spacing between letters (kerning), Line spacing (Leading) and capitalisation (uppercase or lowercase).

Test and experiment, hand render type to show sounds of speech.

  1. Deliverables: Please list the outcomes that you envisage resulting from the project.

A collection of hand rendered type posters to reflect voice and sounds of speech


  1. Identify any exceptional practical requirements that the project will

Necessitate: Please list anything beyond the usual provisions of the programme.



  1. Bibliography: Reference all resources including images following the Harvard system.

Baines, P. & Haslam, A. (2005) Type & Typography. London: Laurence King.

Derrida, J. (1997) Of grammatology. Baltimore; London: Johns Hopkins University Press.

Lupton, E (2009) Ellen Lupton. [Online] Available at: [Accessed 30 October 2015]

Lupton, E. & Miller, J. (1999) Design Writing Research: writing on graphic design. London: Phaidon.

Lupton, E. (2010) Thinking with type: a critical guide for designers, writers, editors, & students. New York: Princeton Architectural.

Spiekermann, E. & Ginger, E. M. (2003) Stop stealing sheep: & find out how type works. Berkeley, Calif: Adobe Press.

Tedtalks. (2008) Paula Scher: Great design is serious, not solemn. TedTalks. [Online] Available at: [Accessed 30 October 2015]

Uhasselt. (2015) Ann Bessemans in the running as New Scientist Science Talent. Uhasselt. [Online] Available at: [Accessed 30 October 2015]

Winston, S. (2015) Sam Winston. [Online] Available at: [Accessed 30 October 2015]


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