Concept D Presentation



  • Why Hand rendering type?
  • Why use the colours for speeches?
  • Look at Clockwork orange, Private eye and Trainspotting.
  • Transcription of proficiency -Youtube -To see how Hand rendering can be closer to the voice.
  • Starting to understand Type heard as well as seen.
  • Why is Hand rendering closer to the voice?
  • Carry on emotion of how rendering type in films can be conveyed?



Yorkshire Sculpture Park Visit: Designers- Jonny Hannah and Bob and Roberta Smith

Jonny Hannah

Jonny Hannah is an illustrator and printmaker, who uses a variety of colour and different ways of hand rendering type in his work.

I went to see his work at the Yorkshire Sculpture park.




  • Different Hand rendered type.
  • Illustration.
  • Vintage style.
  • Uses bright colours.
  • Uses different styles type.
  • Appealing.
  • He uses a lot of wood and signs to make it varied and different.
  • Seeing Jonny Hannah’s work has helped me to experiment with different hand drawn type and to experiment with different ways of using type.
  • His work is based on different styles of type, but I need to ensure I do not loose focus in my work by just concentrating on style.


Bob and Roberta Smith

Bob and Roberta Smith are artists, who are know for their slogan art. They also use hand lettering.


  • Protest and political art used to convey a message- placard.
  • Hand lettering.
  • 3D lettering.
  • Colourful.
  • Stands out.
  • Visually Appealing.
  • Some of the lettering could suggest echoes from the shadow.
  • Bob and Roberta Smith’s work has helped me to experiment with different styles of hand lettering.


Smith, B. and Smith, R. Left is the New Right. [Online] Available at: [Accessed at: 9 December 2015].


Smith, B. and Smith, R. (2012) Join the art party . [Online] Available at: [Accessed at: 9 December 2015].


Smith, B. and Smith, R. (2012) Join the art party . [Online] Available at: [Accessed at: 9 December 2015].

  • Shows tone of voice through sizing, weight and shadow of letters.
  • Different styles and ways of rendering lettering.
  • Lettering -shadow=Echoes.
  • Bright.
  • Distinctive.
  • Bold.
  • Stands out.
  • Uses uppercase lettering to make a bold statement.
  • Bob and Roberta Smith’s work has helped me to experiment with different styles of hand lettering.



Pinterest: Typography


Bui, A. Your song, [Online]. Available at: 28 November 2015]

  • This is a papercut design is intricate and the font is so delicate and handwritten.
  • Words not very legible.
  • Experimental.
  • Joined up words and letters.
  • Boldd2d7c45cbc156bafadb68d3a422dded1

Pinterest, Concrete Poetry,  [Online]. Available at: [Accessed 28 November 2015]

  • Concrete poetry
  • A letterform tells a visual story.
  • Not legible.
  • Does not show tone of voice very well.
  • Words are well presented on the page.
  • Good composition of words.


Pinterest, Prologue Romeo and Juillet,  [Online]. Available at: [Accessed 28 November 2015]

  • Hand rendered type
  • Shows different styles of rendering type.
  • Even though my practice is not to do with the style of lettering. I can use different lettering to show how type can represent the voice.
  • It’s Distinctive and bold.762ef59386e316391d1c2b74ece961e0

Apollinaire, G. Il Pleut, [Online]. Available at: [Accessed 28 November 2015]

  • Uses typewriter text.
  • shows a different way of reading instead of just linear.
  • Concrete poetry.
  • Visual way of reading text.
  • Too much negative space.
  • Not very experimental 7a3d494101254a1e122e817b475214c3

Solt, E, M. Concrete Poetry: A World View, [Online]. Available at: [Accessed at 28 November 2015]

  • Shows pattern of type.
  • Concrete poetry.
  • Visually appealing.
  • Letterform pattern.
  • Repetitive pattern of letterforms.
  • Bold
  • Distinctive.


Bateson, I. Concrete poetry , [Online]. Available at: %5BAccessed at 28 November 2015]

  • Overlapping words and letters
  • Triangle words.
  • Repetition of words.
  • Shows echoes.


Riddell, A. Revolver 2, [Online]. Available at: %5BAccessed at 28 November 2015]

  • Different way of reading instead of linear
  • Appealing.
  • Shows different sizes of letters.
  • It reflects the meaning of the word.


Pinterest. Cinemascope [Online]. Available at: at 28 November 2015]

  • Experimental -background.
  • The type is not very legible.
  •  by looking at the colours shows a Darkness-meaning of the work.


Huth, G. Visual Poetry, [Online]. Available at: [Accessed at 28 November 2015]

  • Visual poetry.
  • Letterforms.
  • Serif.
  • Overlapping letters and playful arrangement.


Pinterest. Expression, [Online]. Available at: [Accessed at 28 November 2015]

  • Letterforms-Different directions.
  • Type arrangements.
  • Typewriter.-Letters.


Pinterest. concretert sculptures, [Online]. Available at: [Accessed at 28 November 2015]

  • Experimental
  • Painted wooden letters.
  • Good use of colours.
  • No variation of size of letters.


Anatol Knotek

Knotek, A. Visual Poetry – Neatorama, [Online]. Available at: [Accessed at 28 November 2015]

  • Poetry
  • Letters-Typewriter.
  • Overlapping-Repetition.
  • Distinctive.
  • Stands out








Pinterest (2015) Hand Rendered type, [Online]. Available at: %5BAccessed at 28 November 2015]

  •  Hand rendered type
  • Bright.
  • Follows a pattern so it can be read in order.
  • Different sized words.
  • Good use of colour.

a8993ed5b166ad44b684fccfd4f92ce7.jpgJay Roeder

Roeder, J. (2015)  Ahhh, [Online]. Available at: 28 November 2015]

  • 3D type.
  • Bold
  • Distinctive.
  • Shadow-Echo
  • The type represents the sound.


Xavier Casalta

Casalta, X. (2015) Stippled Hand Lettering,[Online]. Available at: [Accessed 28 November 2015]

  • Stippled hand lettering.
  • Textured type,
  • Not very clear.
  • Too Textured.


Roxy Prima

Prima, R. (2015) Post-it, [Online]. Available at: [Accessed 28 November 2015]

  • Different styles of hand rendering.
  • Playful.
  • Good use of space.
  • no colours.
  • Type just looks styled -Not thought about type and sound.



Readability and Legibility

Readability and legibility are both areas of which I will need to consider for my work as it needs to be read so the viewer understands how type can represent sound.

Readability is how easy it is to read words.

Legibility is how each individual letter can be read. How certain words can be read and kerning and leading(line spacing) shows how a word could be said or how line spacing can show pauses.

(Spiekemann and Ginger, 2003)




Research: Derrida theory Deconstruction of speech and writing

  • Speech is interior to the mind-the biological organs of the body,
  • writing -Exterior.-uses pen.

(Baines and Haslam, 2005)

The differences of speech and writing will help with my practice of type and sound, as  it helped to identify how speech can be expressive and how I could combine the expression of speech into type.

Derrida Deconstruction of speech and writing theory

  • Words have multi various meanings.
  • Derrida believed that writing never stops and any written word or sentence is not limited  to any single idea. (Lupton and Miller, 1999)
  • Derrida was well known for developing the reading strategy called ‘deconstruction’ which claims that text undermines the meaning, and that words have no meaning and it is a way of reading that is not intended. He believed that the deconstruction theory shows the two oppositions that are dominant ways of thinking such as speech and writing. Derrida’s aim is to use the same but direct you towards seeing it differently (Lupton,2010).
  • Derrida believed spoken language was better understood then the written language. .(Lupton and Miller, 1999)


How will Derrida’s theory help with my practice?

Derrida’s theory will help with my practice of type and sound by making typography be heard as well as seen.



Research:Oral Language/Linguistics

I looked at David Crystal for oral language and linguistic research, as he is one of the most notable linguists. I looked at the sub fields and their definitions of linguistics.

What is linguistics?

Linguistics is a scientific study of structures of language.

The subfields of linguistics are phonology, morphology, semantics, pragmatics, syntax and phonetics.


Phonology is a study of sounds of human speech and use of sound patterns.


Phonetics is how speech is created and received.


Semantics refers to words and expression found in spoken language and how meaning is expressed through language.


Pragmatics is the study of meaning in context and ways in which the language is used.


Syntax is the study of how words can be combined to form sentences.


Morphology is a pattern of word formation in a particular language such as: Intonation and inflection


Intonation is a branch of linguistics that is the sound pattern of phrases and sentences by pitch and variation in the voice. Intonation is the rise and fall of voice in speaking (Collins, 2015 b).


Inflection is the modulation of the voice and a change in the form of a word, which is dependant on the change in tense, mood, voice, gender, and person. It is usually an affixation or modification (Collins, 2015 a).

These definitions of the sub fields of linguistics has helped  me gain a more in depth of linguistics and oral language.


Blurring is a form of oral language. Blurring occurs when the separate phonemes of a word into one another and blurring can also happen in between words.

How will linguistics and oral language help with your practice?

  • Intonation will help to show the rise in fall of pitch through the height of the letters and other characteristics of type such as the weight of a letterform.
  • Inflection will help emphasise the way a person is talking by using shade of colours, weight(bold/light) and size. Also the way it has been rendered.
  • Phonology will help to show the way sounds are said by repetition of letters to show the letters is said repeatedly.
  • Blurring can emphasis pauses in speech, which helps takes a breath and emphasise the word.




Concept Module: Week 9 and 10

Improvements from tutorial

  • Improved the shipping forecast to emphasise the words more
  • Made into one line but looked too small.
  • Changed two lines to show the big pauses and new topic
  • Change Harry potter- You’re instead of Your, Make What bigger and make H in harry a capital letter to show its a name.
  • Yea but no but-Overlapping continuous and fast pace.
  • Forest Gump chocolate speech-change colour to chocolate colours-different shades of brown.


  • Say hello to my little friend speech-too stylised. Remove the red on the letters.
  • Casino Royale (2006) Shaken or stirred – is said in a quiet way and voice rises in pitch as its a question.
  • Licence to Kill (1989) ‘Shaken not stirred’ Said in an angry way.
  • Angry= messy brush stroke lettering
  • I decided to do a set of James bond movies( the same speech in different films ‘Shaken not stirred) to show how the words are said differently in different films-different tone of voice. However I wanted to move on to different speeches to show hand rendering in different ways and to show more variety of speeches.


  • Make bloody doors off bigger.
  • Think about negative space.
  • Composition of words-how are the words going to be composed on the page?


Yea but no but-Centred in the middle to show the continuous line

Shipping forecast add more words and put in left hand corner.

Say hello to my little friend in the middle to show one line

Harry Potter Wizard speech leave a gap between-‘You’re a wizard Harry’ and I’m a what to show different people are speaking. i.e

‘You’re a wizard Harry’


I’m a What?

Forest Gump-leave a little gap gap between margins